Privacy policy – Velora Skip to content

Privacy policy

Last Updated: August 30, 2025

Velora operates this store and website, including all information, content, features, tools, products, and related services, in order to provide you, the customer, with a personalized shopping experience (the Services). Velora relies on Shopify technology, which enables us to provide the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or when you otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. When you use and access any of the Services, you confirm that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.


Personal Information We Collect or Process

By personal information, we mean information that identifies or can reasonably be associated with you or another individual. Personal information does not include information collected anonymously or that has been anonymized so that it can no longer reasonably identify you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and bank account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation, and other payment details.

  • Account information including your username, password, security questions, preferences, and settings.

  • Transaction information including the items you view, add to cart, wish list, or purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with us including information you include in communications with us, such as when you send a customer support request.

  • Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.

  • Usage information including details of your interactions with the Services, such as how and when you browse or interact with the Services.


Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.

  • Automatically through the Services, including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.

  • Through our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf.

  • Through our partners or third parties.


How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

  • Provide, Personalize, and Improve the Services. We use your personal information to deliver the Services, including fulfilling our contract with you, processing payments and orders, remembering preferences and items of interest, sending account-related notifications, handling purchases, returns, or exchanges, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling product reviews, and creating a personalized shopping experience (e.g., product recommendations).

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as sending marketing communications, promotions, and advertisements by email, text, or mail, and showing you online ads for products or services on the Services or other websites, including based on items you previously purchased, added to your cart, or your other activities.

  • Security and Fraud Prevention. We use your personal information to authenticate your account, ensure a secure payment and shopping experience, detect, investigate, or act on potentially fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our services. If you create an account, you are responsible for keeping your credentials safe. We strongly recommend not sharing your username, password, or other access details with others.

  • Communications with You. We use your personal information to provide customer support, respond to your inquiries, deliver effective services, and maintain a business relationship with you.

  • Legal Reasons. We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil subpoenas, potential or actual litigation, or other legal proceedings, and enforce or investigate possible violations of our terms or policies.


How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These may include:

  • With Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping).

  • With business and marketing partners to provide marketing and advertising services. For example, we use Shopify to provide personalized advertising through third-party services based on your online activity across merchants and websites. These partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to direct us not to share your information for targeted advertising purposes.

  • When you instruct, request, or otherwise consent to our disclosure of certain information to third parties, such as for product deliveries or when using social media widgets or login integrations.

  • With our affiliates or otherwise within our group of companies.

  • In connection with a business transaction, such as a merger or insolvency, to meet applicable legal obligations (including responding to subpoenas or warrants), to enforce applicable terms of service or policies, and to protect the Services, our rights, and the rights of our users or third parties.


Relationship with Shopify

The Services are hosted by Shopify, which collects and processes your personal information related to your access and use of the Services in order to provide and optimize the Services. Information you submit through the Services will be transmitted and shared with Shopify, as well as with third parties, who may be located in countries outside your residence, in order to provide and optimize the Services.

Additionally, to help protect, expand, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store as well as other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information.

To learn more about how Shopify uses your personal information and your rights, please visit Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information here: Shopify Privacy Portal.


Third-Party Websites and Links

The Services may display links to websites or other online platforms operated by third parties. If you follow links to websites not owned or controlled by us, you should review their privacy and security policies, as well as their terms and conditions. We do not guarantee or take responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of any information found there. Information you provide in public or semi-public areas, including on third-party social media platforms, may be visible to other users without limitation as to how we or third parties may use it.


Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from minors in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request deletion. As of the Effective Date of this Privacy Policy, we do not knowingly “share” or “sell” (as defined under applicable law) personal information of individuals under 16 years of age.


Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” Additionally, information you send to us may not be secure in transit. We recommend not using insecure channels to communicate confidential or sensitive information to us.

The period for which we retain your personal information depends on factors such as whether we need the information to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce other contracts and policies.


Your Rights and Choices

Depending on your place of residence, you may have some or all of the following rights regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may deny your request to the extent permitted by law:

  • Right of Access/Knowledge. You may have the right to request access to your personal information in our possession.

  • Right of Deletion. You may have the right to request deletion of your personal information in our possession.

  • Right of Rectification. You may have the right to request correction of your personal information in our possession.

  • Right of Portability. You may have the right to receive a copy of your personal information and to request transfer of that information to third parties, under certain circumstances and with exceptions.

  • Manage Communication Preferences. We may send you promotional emails, and you may opt out at any time by using the unsubscribe option included in those emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders.

If you reside in the UK or European Economic Area, subject to exceptions and limitations under local law, you may also have the following rights:

  • Object to Processing and Restrict Processing. You may have the right to ask us to stop or restrict processing of your personal information for certain purposes.

  • Withdraw Consent. Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawal will not affect the lawfulness of prior processing based on consent before withdrawal.

You can exercise any of these rights as indicated in the Services or by contacting us using the contact details below.

To learn more about how Shopify uses your personal information and your rights, including those related to data processed by Shopify, please visit: https://privacy.shopify.com/en

We do not discriminate based on your exercise of these rights. We may need to verify your identity before processing requests, as permitted or required by law. You may also designate an authorized agent to act on your behalf. Before accepting such a request, we will require proof of authorization and may ask you to verify your identity directly with us. We will respond within the time required by law.


Complaints

If you wish to file a complaint about how we process your personal information, you may contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision or file a complaint with your local data protection authority. For the EEA, you can find a list of supervisory authorities here.


International Transfers

Please note that we may transfer, store, and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or the UK, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country deemed to provide adequate protection.


Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice as required by applicable law.


Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can email us at velora.supporrt@gmail.comFor the purposes of applicable data protection laws, we are the data controller of your personal information.